About the company
At The Block, we see digital assets as a ubiquitous part of the future. As this space continues to evolve, we view our role as the trusted moderator and authoritative voice for those who invest in, work with, make decisions about, or seek to understand digital assets. We'll achieve this by delivering objective, impactful, and timely information across our three pillars: news, research, and data.
Job Summary
What You Will Do
đź“ŤOwn the day-to-day execution of our marketing strategy across email, automation, landing pages, and funnel performance - Use Marketo and Salesforce to track, report, and optimize campaign performance across product lines (Campus, The Block Pro, Sponsorships, Research) - Leverage SendGrid and our newsletter infrastructure to extend our reach without spamming inboxes - Collaborate with research, editorial, and sales to drive conversion-oriented campaigns - Lead micro-campaigns for new product rollouts, segment-specific outreach, and enterprise GTM support - Identify high-leverage growth opportunities based on our existing traffic, tech stack, and reputation - then act on them - Ensure consistent brand elevation across every touchpoint, without fluff or overspend - Act as the internal air traffic controller for messaging, execution timing, and marketing operations
What You’ll Bring
đź“Ť5+ years of B2B/B2C marketing experience, ideally in media, SaaS, fintech, or crypto - Deep, practical expertise in Marketo, Salesforce, and SendGrid - not just as a user, but as an operator - A crypto native or at least crypto-fluent: you know the lingo, the culture, and the players - đź“ŤObsessed with making marketing work - you measure twice and cut once - You're not interested in overspending or building bloated teams; you're scrappy, smart, and surgical - Comfortable operating independently and prioritizing initiatives that move the needle - You understand how to tell a story while still driving to a CTA - Experience with segmentation, nurture flows, lead scoring, and campaign attribution
The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.
