About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
📍Conduct market research and competitor analysis to assist on product strategy and planning 📍Derive insights for product enhancement 📍Support the Product Managers by partnering with cross-functional stakeholders within marketing, business and content teams to optimise the products 📍Develop integrated marketing campaigns targeting specific market segments to acquire new users and engage with existing users 📍Oversee the execution, monitoring, and evaluation of marketing campaigns to ensure the campaigns success 📍Monitor and analyse product performance data and promptly react to user feedback to optimise the user experience 📍Assist Product managers on regular operation tasks
Requirements:
📍Educational background or work experience related to Business or Finance, with interest and knowledge of cryptocurrency 📍Ability to understand the market, competition and customers for the product 📍Quick learner, can pick up new concepts quickly 📍Nice to have: SQL