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Chainlink Labs
Banking and Capital Markets Marketing Director
about 3 hours ago | 9 views | Be the first one to apply

Banking and Capital Markets Marketing Director

Full-time
United States, North America

About the company

About Chainlink Labs Chainlink is the industry standard oracle network for connecting smart contracts to the real world. With Chainlink, developers can build hybrid smart contracts that combine on-chain code with an extensive collection of secure off-chain services powered by Decentralized Oracle Networks. Managed by a global, decentralized community of hundreds of thousands of people, Chainlink is introducing a fairer model for contracts. Its network currently secures billions of dollars in value for smart contracts across the decentralized finance (DeFi), insurance, and gaming ecosystems, among others. The full vision of the Chainlink Network can be found in the Chainlink 2.0 whitepaper. Chainlink is trusted by hundreds of organizations—from global enterprises to projects at the forefront of the blockchain economy—to deliver definitive truth via secure, reliable data. Chainlink Labs is an Equal Opportunity Employer. LI-Remote Chainlink Labs focuses on SaaS, Open Source, Software, and Blockchains. Their company has offices in New York City and San Francisco. They have a mid-size team that's between 51-200 employees. You can view their website at https://chainlinklabs.com/ or find them on LinkedIn. When applying, mention the word CANDYSHOP when applying to show you read the job post completely. This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human RODMuOC4xNTIuNzEM

Job Summary

Your Impact

šŸ“Own the development and execution of global solution marketing strategies that prioritize Banking and Capital Markets audiences and key use cases (e.g., institutional DeFi, tokenization, payments modernization, cross-border settlement) šŸ“Lead the creation of differentiated solution positioning and messaging that clearly articulates Chainlink’s value to BCM buyer personas such as Chief Innovation Officers, Heads of Digital Assets/Tokenization, Treasury/Payments Leaders, and Technology officers šŸ“Oversee competitive, market, and audience intelligence, focusing on FinTech, decentralized finance (DeFi), and traditional BCM infrastructure shifts, transforming these insights into actionable GTM recommendations that influence BCM product and commercial strategy šŸ“Drive integrated campaign strategy across paid, owned, and earned channels, ensuring consistent narrative alignment and measurable business outcomes within the BCM sector šŸ“Partner with communications and PR leadership to strengthen earned media, executive visibility, and external storytelling, specifically targeting BCM-focused publications, conferences, and industry analysts šŸ“Ensure tight cross-functional alignment with product, engineering, sales, legal, and ecosystem partners to guide successful product launches and platform adoption within regulated BCM environments šŸ“Lead customer and partner co-marketing programs, showcasing innovation, shared success, and enterprise-grade BCM use cases leveraging Chainlink šŸ“Oversee executive roundtables, customer advisory initiatives, and strategic events focused on BCM audiences (e.g., Sibos, Money20/20 etc) that deepen engagement with financial services and technology stakeholders šŸ“Establish, monitor, and report on KPIs and performance analytics, providing visibility to senior leadership and informing strategic planning

Requirements

šŸ“Bachelor’s degree with 10+ years of experience in B2B or enterprise Product/Solution Marketing, with a significant portion dedicated to the Banking, Capital Markets, or Financial Services technology sector šŸ“Deep domain expertise in the Banking and Capital Markets industry, including an understanding of key pain points, regulatory environments, digital transformation initiatives, and the role of financial market infrastructure šŸ“Proven ability to lead solution marketing strategy, own messaging frameworks, and drive GTM execution for complex technical products targeting BCM institutional buyers šŸ“Deep experience marketing to enterprise financial, technical, or institutional audiences with the ability to translate technical concepts (e.g., smart contracts, decentralized oracle networks, blockchain interoperability) into compelling BCM-specific value propositions (e.g., reducing counterparty risk, improving capital efficiency, enabling tokenized services)

If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.

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