WHAT YOU’LL DO:

📍Build, QA, and deploy email campaigns for lead nurture, product updates, and prospect and customer engagement. 📍Leverage AI tools (e.g., Claude, Gemini, or similar) to uplevel and accelerate campaign build, production, personalization, and A/B test iteration and reporting. 📍Write and refine high-performing email copy across the lifecycle—from top-of-funnel awareness and education to product adoption and expansion. 📍Adapt tone and messaging by persona, industry, funnel stage, and region while maintaining brand voice and consistency. 📍Run A/B tests on subject lines, preview text, copy, CTAs, and timing to improve email performance. 📍Use a marketing automation platform (Pardot/Account Engagement, HubSpot) to implement campaigns end-to-end. 📍Analyze and share performance metrics (open rates, CTR, CVR, MQL, and pipeline impact) frequently. 📍Collaborate with Marcomms, Product Marketing, and Sales teams to translate complex ideas into clear, persuasive, customer-first messaging. 📍Ensure compliance with GDPR, CAN-SPAM, CCPA, and industry best-practices— including emerging standards around AI-generated content transparency and data usage. 📍Support data hygiene, segmentation, and scalable email program design.

WHAT YOU'LL BRING:

📍3+ years of proven track record in email, lifecycle, or marketing operations roles. 📍Hands-on experience with a marketing automation platforms (Account Engagement (Pardot), HubSpot etc.). Experience with AI features of these tools is a plus. 📍Proven ability to write clear, persuasive, and conversion-focused email copy. 📍Strong understanding of segmentation, nurture programs, and B2B buying journeys. 📍Strong grasp of messaging frameworks, and value-based writing and comfortable writing for different personas and stages of the funnel. 📍Experience testing and iterating on copy using data and insights.

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.