About the company
Inherited from Telegram, the TON blockchain was designed to onboard billions of users. It boasts ultra-fast transactions, low fees, and easy-to-use native apps, some of which can be used directly in Telegram such as @wallet or @cryptobot. TON is led by an open-source community of experienced developers consisting of some of the best programmers in the world and Telegram blockchain contest winners. Applying its existing ecosystem of communities, developers, publishers, payment providers, and merchants, TON is uniquely positioned to establish the first-ever mass-market cryptocurrency in history.
Job Summary
Key Responsibilities
📍Strategic Leadership & Execution: Collaborate with executive leadership to design and implement comprehensive marketing strategies that expand TON’s user base, increase brand recognition, and drive user engagement. This includes detailed budget planning and ensuring alignment with organizational goals. 📍Brand Awareness & User Acquisition: Own the development and execution of marketing campaigns that build TON’s brand awareness and establish it as a leading force in the blockchain and Web3 space. 📍Drive efforts to attract new users, developers, and ecosystem partners to TON through innovative, data-driven strategies. 📍Cross-Platform Content Strategy: Work with the Video Production Lead and other content creators to develop and distribute creative, engaging video content across platforms like TikTok, Instagram, YouTube, and other emerging social media channels. You will drive brand visibility while promoting key projects, partnerships, and ecosystem developments. 📍Performance Analysis & Optimization: Lead the tracking, analysis, and reporting of marketing performance across campaigns and channels. Provide regular updates to the executive team and stakeholders on key performance indicators (KPIs), with actionable insights to continuously optimize efforts. 📍Market Intelligence & Opportunity Identification: Conduct comprehensive market research and competitor analysis to identify growth opportunities, user needs, and emerging trends within the blockchain and crypto ecosystem. Leverage these insights to inform the strategic direction of TON’s marketing initiatives. 📍Team Leadership & Development: Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative, innovative, and high-performance culture. Ensure the team is well-equipped to meet its goals while supporting their personal and professional growth. 📍Community Engagement: Develop and execute community outreach programs that engage users and stakeholders across TON’s ecosystem. Lead efforts to build lasting relationships within TON’s community, fostering an inclusive and active global network.
Requirements
đź“ŤExperience: 5+ years in a marketing leadership role, with a strong preference for experience in the blockchain, Web3, fintech, or tech industries. Proven track record in driving user acquisition, engagement, and retention. đź“ŤCrypto & Blockchain Expertise: Deep understanding of blockchain technology, cryptocurrency, Web3, and the Layer 1 blockchain landscape. Experience in developing marketing strategies tailored to decentralized technologies. đź“ŤData-Driven Leadership: Ability to leverage data and analytics to make informed decisions. Proven track record of optimizing marketing campaigns and tactics through rigorous performance tracking.
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