About the company
At Azuki, you will have an opportunity to develop decentralized IPs and build innovative products that change how fans engage and experience anime. Weāre building the right team to navigate and pioneer a multimedia brand for the future. Our mission is to build the future of anime by harnessing the power of community and blockchain technology. You will also have end to end ownership over your work ranging from storyboarding all the way to the final composition. Chiru Labs (Azuki) is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other category protected by applicable federal, state, and local law.
Job Summary
Key Responsibilities
šPlan and execute integrated marketing campaigns across digital, social, and experiential touchpoints, from product launches to tournament activations. šLead Social Media Strategy & Execution, developing and managing social media campaigns across key channels (X/Twitter, Instagram, TikTok, YouTube, Discord, etc.) to grow engagement and fan loyalty around our TCG. šContent Planning & Production Partnering with creative teams to ideate, brief, and produce high-impact content from social posts to videos, newsletters, and live event coverage. šSupport campaigns with PR initiatives by coordinating with agency partners and internal teams to drive earned media coverage, manage announcements, and craft narratives that strengthen visibility. šWork with internal paid media expert to plan and execute paid media campaigns (social, digital, influencer, and experiential), manage budgets, and analyze performance to optimize ROI and reach. šBuild relationships with creators, influencers, and TCG community leaders to expand reach and authenticity. šTrack performance metrics across channels, analyze campaign results, and translate learnings into actionable optimizations.
Qualifications
š4+ years of marketing experience, ideally within TCG, entertainment, gaming, or consumer brands. šPassion for TCGs, collectibles, anime, or gaming culture with experience as a TCG player strongly preffered šStrong understanding of digital culture, gaming communities, and creator ecosystems. šAbility to thrive in a fast-paced, startup environment, hands-on, resourceful, and collaborative. šExcellent communication, writing, and storytelling skills. šFamiliarity with analytics tools (e.g., Sprout, Google Analytics, native platform insights).
If youāre passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
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