What you'll do

📍Own and evolve Perle Lab’s core brand narrative and voice across external communications 📍Develop and execute strategic PR campaigns that generate earned media in top tier tech, crypto, and AI publications 📍Build and manage relationships with key journalists, influencers, and ecosystem partners 📍Craft compelling press releases, thought leadership pieces, founder interviews, and product announcements 📍Design and manage comms playbooks for fundraises, product launches, ecosystem campaigns, and crisis comms 📍Monitor and shape perception of Perle Labs across media, X/Twitter, Discord, and key online forums 📍Align comms strategy with broader GTM, community, and growth initiatives, ensuring consistency across all touchpoints 📍Help establish Perle Labs as a category-defining brand in AI infrastructure and web3-powered data economies

Qualifications

📍6+ years of experience in PR, comms, or editorial roles with ideally with a mix of Web 3 startup and agency experience 📍Track record of placing high-impact stories in tier-1 media (e.g. Coindesk, The Block, etc) 📍Exceptional writing and storytelling skills; you know how to turn complex technical ideas into clear, compelling narratives 📍Deep understanding of the tech, AI, or Web3 landscape, big bonus if you’ve worked in or around any of them 📍Scrappy and proactive, comfortable owning your own roadmap and operating in fast-paced, ambiguous environments

If this role isn’t the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.