About the company
KAST is defining stablecoin banking - think Revolut, but on Web3. Backed by tier 1 VCs and significant funding, we’re one of the fastest-growing startups in the space. Our mobile app (kast.xyz) brings stablecoin banking into everyday life.
Job Summary
What You’ll Be Doing
📍Go-to-Market Strategy Development: Define and manage the end-to-end GTM process for new product features and launches, including positioning, messaging, pricing, and distribution strategy. 📍Cross-Functional Alignment: Serve as the primary liaison between Product, Growth/Marketing, Sales, and Operations teams to ensure all departments are prepared for and aligned on product launches. 📍Local Market Rollout: Lead the execution of localized product rollouts, adapting global strategy to meet the unique regulatory, cultural, and competitive dynamics of the UAE, UK, and NY markets. 📍Performance Monitoring: Establish and monitor key performance indicators (KPIs) for new launches, providing data-driven insights and recommendations to optimize GTM tactics and drive sustained growth. 📍Competitive Intelligence: Continuously analyze the competitive landscape and market trends to identify new opportunities and inform product strategy. 📍Enablement: Develop and deliver internal and external enablement materials, ensuring all teams and partners can articulate the product's value proposition effectively.
What You'll Bring
📍Experience: 5+ years of experience in Go-to-Market, Strategy, Product Marketing, or Growth roles, specifically within a fast-growing fintech or startup environment. 📍Strategic Acumen: Proven track record of developing and executing successful, data-backed GTM strategies for new products or features. 📍Cross-Functional Leadership: Exceptional ability to manage complex projects and influence stakeholders across Product, Engineering, and 📍Growth teams without direct authority. 📍Global Mindset: Experience in or deep understanding of global market expansion, particularly in navigating complex, multi-regional rollouts. 📍Communication: Excellent written and verbal communication skills, capable of synthesizing complex information for a variety of audiences.
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