Responsibilities

📍Strategy and Leadership 📍Team Leadership: Lead and mentor a high-performing team of CRMs, fostering a culture of collaboration, accountability, and high performance. 📍Vision Development: Establish and execute comprehensive and automated lifecycle CRM strategies that effectively guide customers through their pre or post-purchase journey at scale. 📍Data-Driven Frameworks: Develop customer journey frameworks and maps to inform lifecycle strategies and ensure cross-functional alignment. 📍Cross-Department Collaboration: Partner with product, marketing, legal, compliance, data engineering, content team, CS as well as vendors to create seamless customer experiences and effective handoffs. 📍Inclusive Environment: Create a motivational workplace environment that encourages continuous learning, innovation, and open communication. 📍CRM Automation and Tech Management Strategy 📍Creative Development: Lead the development of creative strategies and executions for customer engagement and retention. 📍User Growth Strategies: Design and implement user growth strategies that optimize the conversion and retention funnel, enhancing both the quality and quantity of user loyalty and conversions. 📍Personalized Campaigns: Own the execution of personalized email and push notification campaigns, optimizing each touchpoint for maximum engagement and conversion. 📍Segmentation Strategies: Lead the development of sophisticated segmentation strategies to deliver targeted and personalized CRM messages across channels. 📍Lifecycle Optimization: Oversee the optimization of multi-channel CRM campaigns to drive business impact and align with organizational objectives. 📍Data Analysis, Reporting, and Insights 📍Performance Monitoring: Analyze and report on campaign performance and customer engagement, using data to refine strategies and improve ROI. 📍Insights Collaboration: Work with vendors and Analytics teams to generate insights, formulate strategic roadmaps and drive continuous improvements in lifecycle CRM efforts.

Requirements

📍Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field. 📍8+ years in CRM, digital marketing, or CRM software administration, with at least 3 years of team leadership experience and a proven track record of developing and implementing successful strategies that drive revenue and retention growth. 📍Strong leadership and hands-on management capabilities, with experience in building and developing high-performing teams in a dynamic, fast-paced environment. 📍Familiarity with the latest CRM trends and technologies; experience with AI technology is a plus.