About the company
Airtm exists because money in Latin America is broken. It constantly loses its value making it difficult for people to preserve their wealth and to participate in the global economy. Our mission is to free Latin AmericaĀ“s money by giving everyone in the region a globally connected dollar account. With Airtm, anyone can save, spend, send and receive dollars as if they were in the United States. More than two million have already signed up for financial freedom. With your help building and operating our Controllership and Financial Operations functions we will be able to give financial freedom to another 98 million. We are looking for a Sr Accountant to build out the content required to bring new businesses that create earning opportunities and also help promote these opportunities to millions of digital entrepreneurs around the developing world.
Job Summary
Key Responsibilities:
šDevelop and articulate a compelling brand narrative that aligns with Airtm's mission and resonates across target audiences. šCreate and execute earned media strategies, leveraging media relationships to secure key editorial coverage and organize media interviews in industry-relevant mediums in the Online Economy. šIdentify topics, trends, events and news agenda items to proactively pitch and secure media coverage in mediums that are relevant to decision-makers of marketplaces in the online economy. šOversee social media strategy, influencer partnerships, content marketing, and PR efforts, ensuring alignment with brand objectives. šCreate and lead product launch campaigns to increase usage of Airtmās mass payments product. šCollaborate with cross-functional teams, including Leadership, Marketing, Business Development, Product, People, and Legal, to ensure a unified brand and communication strategy.
Experience and Skills:
šA minimum of 5+ years of experience in brand management, content marketing, or a related field, with a proven track record in elevating brand narratives and securing high-level media coverage in B2B companies or SaaS Companies. šDemonstrated strategic and creative thinking abilities, with excellent written and verbal communication skills. šStrong leadership skills with experience in managing high-performing teams and working effectively across functions. šA deep understanding of the digital economy and users that participate in it and familiarity with the crypto industry is highly preferred.
