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Coinbase
Marketing Insights Researcher
about 1 year ago | 1281 views | 5 applications

Marketing Insights Researcher

Full-time
Miami
Per year
$140,000 To $170,000

About the company

Coinbase is one of the most trusted cryptocurrency exchanges today. It secures cash on FDIC-secured accounts, lets you securely connect and trade crypto via your bank account, and blocks suspicious accounts to ensure user safety

Job Summary

What You’ll Be Doing (ie. Job Duties)

📍Design and execute innovative research to support the both the Marketing and Communications teams and Coinbase at large, serving as a strategic partner to stakeholders. 📍Transform business questions into research plans. 📍Translate research findings into actionable insights that will have the effect of reaching hundreds of millions of people. 📍Communicate effectively in order to motivate people to take action in marketing and across the organization. 📍Develop and drive strategies with insights.

What We Look For In You (ie. Job Requirements)

📍Experience with independently executing full-cycle research, from research design to reporting. 📍Minimum 8 years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.). 📍Experience directing agencies/vendors to deliver results. 📍Experience using research and data to influence executives and colleagues. 📍Experience with audience understanding, positioning & messaging development, and measurement 📍Experience with SPSS, R or other statistical analytics tools. 📍Experience with survey programming tools. 📍Experience with crypto/blockchain

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