Responsibilities

📍Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue. 📍Create and manage customer segmentation and targeting strategies to optimize the customer journey. 📍Collaborate with cross-functional teams, including product, design, and analytics, to facilitate integrated marketing strategies. 📍Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience. 📍Plan user growth strategies including but not limited to event, campaign, and other marketing activities to achieve user growth. 📍Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.

Requirements

📍Bachelor's degree in marketing, business, or related field 📍5+ years of experience in client lifecycle or related fields. 📍Strong understanding of trading customer behavior and segmentation. 📍Strong analytical skills and ability to use data to help decision making. 📍Strong communication skills and is able to facilitate and motivate client managers. 📍Strong understanding of Binance Products and Services, or similar exchange products. 📍Solid understanding of cryptocurrency / blockchain-related terminologies and trends.