Responsibilities

📍Define and lead Flipster’s global growth marketing strategy across acquisition, lifecycle (CRM), and organic channels, aligning with company goals and product roadmap 📍Own performance across paid channels and lifecycle campaigns, setting KPIs and budget allocation to drive scalable, efficient user growth 📍Lead, mentor, and scale a high-performing team across performance marketing, CRM, and SEO, fostering a culture of accountability, experimentation, and continuous improvement 📍Oversee campaign execution and growth experiments, ensuring alignment across marketing, product, and creative teams 📍Develop and manage a data-driven growth operating model, including forecasting, funnel metrics, attribution, and performance dashboards 📍Collaborate closely with Product, Design, and Engineering to optimize user journeys and conversion flows from acquisition through retention 📍Lead SEO strategy in partnership with content and technical teams to grow qualified organic traffic and visibility 📍Drive cross-functional initiatives and go-to-market strategies that support user acquisition, retention, and trading volume growth

Qualifications

📍6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position 📍Proven success leading multi-functional growth teams across paid acquisition, CRM, and SEO, preferably in crypto, fintech, or Web3 📍Demonstrated ability to manage significant growth budgets and deliver measurable ROI 📍Strong leadership and team development skills, with experience building and scaling marketing teams in high-growth environments 📍Deep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics

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