About the company
Founded in Paris in 2014, LEDGER is a global platform for digital assets and Web3. Ledger is already the world leader in Critical Digital Asset security and utility. With more than 6M devices sold to consumers in 200 countries and 10+ languages, 100+ financial institutions and brands as customers, 20% of the world’s crypto assets are secured, plus services supporting trading, buying, spending, earning, and NFTs. LEDGER’s products include: Ledger Stax, Nano S Plus, Nano X hardware wallets, LEDGER Live companion app, [ LEDGER ] Market, the world’s first secure-minting and first-sale distribution platform, and Ledger Enterprise. With its ease of use, LEDGER allows a user to begin investing in digital assets and ultimately, achieve financial freedom in a safe and stress-free environment.
Job Summary
Who you are?
📍5+ years of experience (agency or in-house) with a proven track record of delivering world-class, global SEO results 📍Crypto curious, wants to be part of the web3 revolution 📍Enjoys and is comfortable working in a fast-paced environment 📍Pragmatic, results-oriented and strong sense of ownership of projects 📍Have global SEO experience, not just single-country experience 📍Mastery of various marketing attribution tools and systems. Ex. Botify (or similar), Ahrefs, Google Search Console, Google Analytics, etc 📍An analytical and strategic thinker. You’re not afraid to challenge the status quo
Technical SEO Analysis & Insights
📍Showing a deep understanding of how search engines and web crawlers work. An ability to translate this into actionable SEO recommendations. 📍Understanding HTTP status codes, redirects and site issues. 📍Solving complex indexation and crawlability issues, giving recommendations to improve SEO performance. 📍Strong understanding of mobile SEO and its key factors. 📍Giving detailed site architecture and URL structure recommendations using appropriate tools and techniques. 📍Recommend best practice on-page SEO improvements - markup, header tags, titles, cross-links etc. 📍Knowledge or experience of working with a CMS (WordPress, Contentful, etc.) International SEO 📍Experience working on international SEO campaigns or planning them. 📍Strong understanding of international SEO and key ranking factors: TLDs / URL structure / hreflang etc 📍Experience utilizing keyword research tools to understand target markets.
Reporting and measurement
📍Experience with analytics tools such as Google Analytics. 📍Develop ways to track and monitor search performance in multiple search engines and regions. 📍Defining key metrics that drive SEO performance and translating these into meaningful objectives for the team 📍Displaying a strong understanding of ROI for SEO campaigns. Prioritizing quick wins where possible.
