About the company
Okcoin is one of the worldās largest and fastest growing cryptocurrency exchanges. We help millions of people buy and sell bitcoin, and over 20 other crypto assets every day ā but our work is a whole lot more than that. Weāre building an inclusive future of finance, one that opens new opportunities to learn financial literacy, store value, and build wealth for everyone. Ready to help the next billion people experience the future of finance with us? Come on board. We have offices in San Francisco, San Jose, Austin, Malta, Hong Kong, Singapore, Japan and Dublin.
Job Summary
Key Responsibilities
šResponsible for paid traffic growth, developing media source/new paid ads channels/agencies according to the company's strategic goals; Optimize budget, creatives, placement, audience in order to achieve ROAS/ROI targets (Twitter, Facebook/Instagram or other social media channels) šTrack weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively šPlan, execute and report for local market teams to promote market specific campaigns šParticipate in conferences and events to stay close and ahead of current market trends; identify potential business, collaboration opportunities.
Key Requirements
šExperience with media buying from performance marketing agency, fintech or financial industry; šHands-on experience setting up and optimizing app installation campaigns is a must; šGood command of the English language; Mandarin will be a plus; šStrong network within the Crypto & Blockchain space, resources of agencies/community/kol/influencer is a plus; šProven track record in paid ads / performance marketing; šComes with a positive attitude, great interpersonal and communication skills, strong logical thinking and result-oriented mindset. šExperience using appsflyer, ampliture/tableau will be a plus
