Key Responsibilities:

📍Strategy Development: 📍Develop and execute a cohesive social media strategy in alignment with overall marketing goals. 📍Identify target audiences and create content that resonates with them across various platforms. 📍Content Creation: 📍Create and curate engaging and shareable content, including text, image, and video content. 📍Work closely with design and content teams to produce high-quality visuals and multimedia elements. 📍Collaborate with influencers, partners, and brand ambassadors to amplify reach and drive brand advocacy through strategic partnerships and collaborations. 📍Platform Management: 📍Manage and optimize social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. 📍Stay updated on platform algorithm changes and industry trends to adjust strategies accordingly. 📍Community Engagement: 📍Foster and nurture a positive and active community around our brand. 📍Respond to comments, messages, and mentions in a timely and authentic manner. 📍Analytics and Reporting: 📍Utilize analytics tools to measure the performance of social media campaigns and adjust strategies accordingly. 📍Prepare regular reports on key social media metrics and present insights to the marketing team. 📍Campaign Development: 📍Plan and execute social media campaigns, contests, and collaborations to promote brand awareness and engagement. 📍Collaborate with cross-functional teams to integrate social media into broader marketing initiatives. 📍Monitoring and Trend Analysis: 📍Monitor industry trends and competitor activities to identify opportunities for innovation. 📍Stay informed about social media best practices, emerging platforms, and technologies.

Qualifications:

📍Bachelor's degree in Marketing, Communications, or a related field. 📍Proven experience as a Social Media Manager or similar role. 📍Strong understanding of social media platforms, algorithms, and best practices. 📍Excellent written and verbal communication skills. 📍Proficiency in social media management tools and analytics platforms. 📍Creative thinking and the ability to generate innovative content ideas.

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