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Social Media Content Manager
2 months ago | 395 views | 6 applications

Social Media Content Manager

San Francisco

About the company

Worldcoin is building the world's largest identity and financial network to serve as a public utility, giving ownership to everyone. We aim to create universal access to the global economy regardless of country or background, accelerating the transition to an economic future that welcomes and benefits every person on the planet.

Job Summary

In this role you will:

📍Content Strategy: Develop and execute a dynamic social media content strategy that’s aligned with the team goals and objectives. 📍Content Creation/Production: Create and publish engaging content for social platforms, including but not limited to X, Instagram, TikTok and YouTube, ensuring brand consistency. 📍Content Calendar Management: Develop and maintain a content calendar to plan and schedule social media posts, campaigns, and initiatives. 📍Community Engagement: Foster meaningful interactions with the audience in a variety of ways including liking/responding to comments and leveraging internal team members 📍Performance Analysis: Monitor and analyze content performance (engagement, reach, etc.) to evaluate and optimize the social media content strategy. 📍Cross-Functional Collaboration: Work closely with marketing, comms and other teams to coordinate social media efforts with broader campaigns and ensure consistency. 📍Stay Updated on Trends: Stay informed on emerging trends in social media marketing and content creation, looking for opportunities to trend-jack, experiment and uplevel the brand across social media.

About you:

📍A working understanding of the Worldcoin project, its mission, component parts and key contributing entities 📍Bachelor's degree or higher in Marketing/Communications or related field preferred but not required 📍Ability to work, either remotely or in person, in a fast-paced, exciting startup environment that requires and always-on mentality 📍Proven experience in social media content creation and strategy development, preferably in a fast-paced startup or agency setting 📍Proficiency in content creation tools and software, including graphic design, video editing, and social media management platforms 📍Deep understanding of social media platforms, algorithms and trends, with the ability to tailor content strategies accordingly 📍Solid copywriting and storytelling skills, with the ability to craft compelling and engaging content for diverse audiences 📍Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions to optimize content performance 📍Strong project management skills, with the ability to prioritize tasks, meet deadlines, and coordinate with cross-functional teams effectively 📍Excellent communication and interpersonal skills, with the ability to collaborate with diverse stakeholders and build positive relationships internally and externally 📍Passion for innovation and continuous learning

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