In this role you will:

📍Content Strategy: Develop and execute a dynamic social media content strategy that’s aligned with the team goals and objectives. 📍Content Creation/Production: Create and publish engaging content for social platforms, including but not limited to X, Instagram, TikTok and YouTube, ensuring brand consistency. 📍Content Calendar Management: Develop and maintain a content calendar to plan and schedule social media posts, campaigns, and initiatives. 📍Community Engagement: Foster meaningful interactions with the audience in a variety of ways including liking/responding to comments and leveraging internal team members 📍Performance Analysis: Monitor and analyze content performance (engagement, reach, etc.) to evaluate and optimize the social media content strategy. 📍Cross-Functional Collaboration: Work closely with marketing, comms and other teams to coordinate social media efforts with broader campaigns and ensure consistency. 📍Stay Updated on Trends: Stay informed on emerging trends in social media marketing and content creation, looking for opportunities to trend-jack, experiment and uplevel the brand across social media.

About you:

📍A working understanding of the Worldcoin project, its mission, component parts and key contributing entities 📍Bachelor's degree or higher in Marketing/Communications or related field preferred but not required 📍Ability to work, either remotely or in person, in a fast-paced, exciting startup environment that requires and always-on mentality 📍Proven experience in social media content creation and strategy development, preferably in a fast-paced startup or agency setting 📍Proficiency in content creation tools and software, including graphic design, video editing, and social media management platforms 📍Deep understanding of social media platforms, algorithms and trends, with the ability to tailor content strategies accordingly 📍Solid copywriting and storytelling skills, with the ability to craft compelling and engaging content for diverse audiences 📍Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions to optimize content performance 📍Strong project management skills, with the ability to prioritize tasks, meet deadlines, and coordinate with cross-functional teams effectively 📍Excellent communication and interpersonal skills, with the ability to collaborate with diverse stakeholders and build positive relationships internally and externally 📍Passion for innovation and continuous learning