About the company
WOO democratizes access to top-tier liquidity and exceptional trading execution while keeping costs competitive. We take pride in our two platforms WOO X, a pioneering crypto exchange dedicated to transparency and trustworthiness, and WOOFi, a top 15 DEX by 24-hour volume. Our native token, $WOO offers token holders a unique position to participate, engage, and maximize the benefits of both the DeFi and CeFi ecosystem. Our team of highly-selected 170 employees works from 12 cities across eight countries in Europe and Asia 🚀
Job Summary
What you’ll be working on:
📍Developing, implementing and managing our social media strategy across platforms like X, Telegram, Discord and more, with a focus on building brand awareness and fostering social engagement. 📍Crafting high-quality, engaging and informative content tailored to our DeFi audience. This includes educational posts, tutorials, market insights, infographics, memes and more. 📍Actively monitoring and participating in discussions within DeFi. Engaging with users, responding to inquiries, and fostering a positive and informative environment. 📍Tracking and analyzing the performance of social media campaigns. Using data-driven insights to optimize strategies and report on key metrics to the team. 📍Working closely with our Marketing, Product and Engineering teams to align content with our overall brand strategy and product updates. 📍Staying up-to-date with the latest trends, news, and developments in the DeFi space to ensure our content remains relevant and cutting-edge. 📍Identifying and collaborating with key influencers and thought leaders in the DeFi and crypto space to amplify our brand’s reach.
Why work with us?
📍Join us in realising our vision in advancing decentralisation, and leading innovation in CeFi and DeFi. Enjoy work flexibility, a supportive team, and an environment that nurtures your ideas. Plus, expect a performance-based annual bonus for all contributors at WOO 💪
About you:
📍Deep understanding and passion for DeFi, blockchain, and cryptocurrencies. 📍Proven experience in creating and managing high-quality content tailored to a specific audience, preferably in the DeFi or crypto industry. 📍Strong understanding of various social media platforms, particularly those popular in web3 (e.g., Twitter, Reddit, Discord, Telegram). 📍Ability to convey complex DeFi concepts in a clear, engaging, and relatable manner. 📍Proficient in social media analytics tools, with the ability to derive actionable insights and adjust strategies accordingly.
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