About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Job Descriptions:
šRun Binance ANZ social accounts end-to-end, managing content, campaigns and setting the tone-of-voice to engage our community and achieve growth & engagement goals. šAnalyse the crypto social media landscape, including competitors, to glean actionable insights. šCreate and manage always-on content strategies for local and global campaigns, including priority global partnerships, such as CR7 and Alpine F1. šAct as first responder for business issues and crisis management, including fast, measured and informed responses, sentiment monitoring and reporting, working closely with CS and PR teams. šMeasure, report, and analyse the performance of campaigns and content across channels. šBuild and nurture relationships with external KOLs, content creators, influencers and partners, including Binance Angels. šPitch, negotiate and manage potential new content partnerships to scale Binance ANZ social channel reach & engagement. šRepresent Binance at events across Australia & New Zealand.
Job Requirements:
šFluent in English, excellent communication, a sense of aesthetics and sharp copywriting skills. šExperience growing social media accounts and making content - either personally or professionally - across X and Instagram. šDeep understanding of the crypto market. Up-to-date with trends and sentiment. šPreferably a Binance user with strong knowledge of Binance products. šCompetent with Figma (or equivalent design software) and interest in AI tooling. šExperience in editing short-form videos, across video editing tools like Adobe Premier, CapCut, etc. š3+ years of social media, community, content or brand marketing-related roles. šProven good judgment in high-pressure situations; an ability to remain calm and logical. šStrong sense of ownership and responsibility. šResistant to stress. Self-motivated and results-oriented. šRemote and start-up experience is a plus.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.