About the company
CoinDesk is the leading digital media, events, data and research company in this rapidly growing blockchain and digital asset world. We are driven by the mission to be the media platform for the next generation of global investors The team of subject matter experts at CoinDesk delivers reliable and relevant content to both individuals and businesses, enabling them to make impactful decisions and stay current on this evolving industry. CoinDesk is a quickly growing company with incredible ambition. Our global presence has grown exponentially through top quality journalism and event production, creating a community for millions of members. We are all excited to continue on this journey and take pride in the opportunity we have to make a long lasting impact. We’d love for you to join us if you’re willing to take on new challenges and immerse yourself in a world of intelligent, forward thinking people.
Job Summary
What You’ll Do
📍Strategize, develop, execute, measure and report on social media campaigns/projects with the goal of building, growing, connecting with, and aggregating audiences across all social media platforms. 📍Develop and implement comprehensive social media strategies aligned with business goals and marketing objectives. Set clear and defined objectives and success goals for each social media project/campaign, outlining key measurement criteria. Identify target audience, trends, and insights to develop engaging content. 📍Develop social campaigns to drive new consumers/growth to our digital media platform and raise awareness & attendance of events hosted by CoinDesk; Consensus, Consensus Hong Kong, etc. 📍Create, edit, publish, and share content while ensuring brand consistency in messaging and tone across all social media channels. Leverage existing content from our media platform and curate relevant content from industry sources and/or user-generated content. 📍Design and manage social media advertising campaigns. Monitor and optimize ad performance based on key metrics such as click-through rates and conversions. 📍Analyze social media data and user engagement metrics to evaluate the success of campaigns. 📍Monitor and analyze competitor social media activities. 📍Interact with the online community and respond to comments, messages, and mentions promptly and professionally. 📍Demonstrate thought leadership in building social media programs that develop, engage, and retain audiences 📍Stay up-to-date with changes in social media platforms and tools, and adjust the strategy as needed.
What You Have
📍5+ years experience in social media and community management in fast-paced industry with exposure to digital media platforms; Professional experience in Crypto, Web3, Blockchain, or FinTech is highly desired. 📍Proven successful track record of audience growth, content strategy, and platform alignment for building brand, engagement, and measurement through data-driven strategies 📍Strong functional and operational expertise in social media and digital journalism, highlighting experiences that have led the development and management of content strategy for a variety of social media platforms 📍Extensive market intelligence across a variety of social media platforms and understanding of regional target audience platform usage on a global level; YouTube, Twitter/X, Instagram, TikTok, Telegram, Reddit, Discord, etc. 📍Proven know-how in delivering advertiser campaigns on social networks 📍Extreme fluency in social media publishing and analytics; 📍A thoughtful collaborator with strong project management skills 📍Bachelor's degree or commensurate related work experience required
