What you’ll do

📍Own the product marketing strategy and positioning for Bitpanda’s crypto investment products. 📍Track and analyse funnel health and user behaviour across crypto investor segments, developing strategies to boost acquisition, activity, and retention. 📍Collaborate cross-functionally with Product, Marketing, Customer 📍Support, and Commercial teams to deliver impactful go-to-market initiatives — from new product launches to ongoing campaigns and customer engagement programs. 📍Design and execute multi-channel campaigns that raise awareness, reinforce trust, and drive deeper engagement. 📍Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution, translating insights into actionable strategies.

Who you are

📍Proven product marketing experience (fintech/crypto strongly preferred) with a focus on crypto products. 📍Deep understanding of crypto user behaviour and market dynamic, paired with the ability to simplify complex concepts without losing credibility. 📍Data-driven and results-oriented, with experience measuring funnel health and campaign performance. 📍Strong project management and collaboration skills, confident navigating across product, marketing, and customer-facing teams. 📍Exceptional communication and storytelling abilities to differentiate Bitpanda’s crypto products in a competitive and fast-moving market.

If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.