About the company
About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.
Job Summary
What You’ll Be Doing
📍Strategic Product Positioning 📍Develop compelling regional product positioning and messaging that resonates with institutional clients across EEA, UAE, and APAC markets 📍Adapt global house messaging to local market needs 📍Sales Enablement: 📍Support the Head of Institutional PMM by turning strategy into executional plans, coordinating teams, and delivering product launches and campaigns. 📍Create and manage marketing content such as decks, one-pagers, and case studies, ensuring it is accurate, compelling, and localized. 📍Partner with global email, social, and PR teams to execute campaigns and ensure institutional narratives are well represented.
What We Look For In You
📍Professional Background 📍10+ years of product marketing experience focused on institutional clients 📍Background in traditional finance - institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience 📍Regional Expertise 📍Proven marketing experience across EEA, UAE, and APAC regions 📍Experience with localization strategies and account-based marketing (ABM) programs
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