What You'll Do

📍Develop and Execute Go-to-Market Campaigns: Plan, develop, and execute go-to-market strategies for new and existing products. This includes defining campaign goals, target audiences, key messages, channels, and metrics for success. Manage end-to-end execution to ensure impactful product launches and sustained market presence. 📍Develop a Deep Understanding of Developer and Protocol Developer Personas: Onboard, engage, and show value to developers and protocol developers using Fuel Labs’ products. 📍Conduct Competitive Analysis: Influence product roadmap decisions and vision based on a thorough analysis of competitors. 📍Craft Differentiated Messaging and Positioning: Create compelling messaging based on a deep understanding of customer goals and challenges, bringing it to life through launches, content, campaigns, events, and more. 📍Create Technical Marketing Materials: Develop videos, whitepapers, presentations, web content, and other materials that communicate the technical value of our products. 📍Increase Product Adoption: Collect and analyze quantitative and qualitative data on product usage and adoption patterns. 📍Collaborate with Product and Engineering Teams: Understand the product roadmap and upcoming releases to drive and implement effective release marketing efforts 📍Partner with Ecosystem and Growth Teams: Develop and lead internal content including training, FAQs, and cheat sheets. 📍Engage with Developer Evangelists and Community Managers: Educate developers on product capabilities and values through online and in-person events, and build our presence across technical forums like Stack Overflow, Discord, Reddit, and Hacker News. 📍Contribute to Marketing Strategy: Help maintain technical accuracy in marketing messages and contribute to overall marketing strategy and messaging.

What You'll Bring

📍Go-to-Market Campaign Experience: Proven ability to develop and execute comprehensive go-to-market strategies and campaigns for technical products. 📍Product Experience and Expertise: Strong background as a technical product marketing manager 📍Proven Track Record: Demonstrated ability to understand technical personas and build adoption and engagement of new and existing product lines. 📍Technical Aptitude and Curiosity: Keen understanding of the Ethereum and Web3 developer ecosystem, protocol development, and their technical audiences. 📍Compelling Content Creation: Experience crafting positioning, messaging, and thought leadership content. 📍Hands-on Marketing Skills: Ability to build a range of marketing assets, including slide pitch-decks, whitepapers, demo videos, and event/webinar content. 📍Influence and Collaboration: Ability to effectively influence internal and external stakeholders across all levels of the organization.