About the company
Coinshift is a leading non-custodial treasury management platform built on top of Gnosis safe. We provide a smart and sophisticated user experience application to manage treasury ops in an efficient manner. Our mission is to build the most sophisticated multi-chain crypto treasury management platform for DAOs & companies. Learn more about our values, culture, and career opportunities here: Life at Coinshift. Since launching the MVP in June 2021, we’ve seen crazy traction from having nearly $150M+ in processed payments to having a billion dollars in assets under management. We now serve thousands of users across three continents and over 10 different countries. And we’re just getting started.
Job Summary
Key Responsibilities
📍Develop and execute comprehensive product marketing strategies, including positioning, messaging, competitive analysis, and go-to-market plans for new and existing products. 📍Conduct market research and competitive analysis to identify market opportunities, customer needs, and trends that can inform product development and marketing initiatives. 📍Become a subject matter expert on web3 treasury management, how Coinshift partners and competitors position themselves within the space. 📍Regularly create written content to support marketing themes and educate our community on Coinshift products and key features. 📍Work with internal teams to create compelling graphics and videos about Coinshift products and key features. 📍Collaborate product-focused marketing with partners. 📍Measure, analyze, and report on the effectiveness of product marketing initiatives, adjusting strategies as needed to optimize results.
Requirements
📍3+ years of experience in marketing at a technology company, with proven results and references. 📍Active user of web3 applications, knowledgeable of the wider web3 ecosystem, key projects, challenges, topical narratives, memes, etc. 📍Proven track record of success in driving product adoption, revenue growth, and market share in competitive markets, especially within startups. 📍Excellent understanding of spoken and written English. 📍Excellent presentation skills, willingness to travel to conferences and key events to help promote Coinshift products and vision.
Nice-to-Haves
📍Active participant in DAO governance forums and crypto Discord/Telegram channels focused on project strategy and operations 📍Background in corporate finance, banking, and/or accounting
