Key Responsibilities

📍Develop and execute comprehensive product marketing strategies, including positioning, messaging, competitive analysis, and go-to-market plans for new and existing products. 📍Conduct market research and competitive analysis to identify market opportunities, customer needs, and trends that can inform product development and marketing initiatives. 📍Become a subject matter expert on web3 treasury management, how Coinshift partners and competitors position themselves within the space. 📍Regularly create written content to support marketing themes and educate our community on Coinshift products and key features. 📍Work with internal teams to create compelling graphics and videos about Coinshift products and key features. 📍Collaborate product-focused marketing with partners. 📍Measure, analyze, and report on the effectiveness of product marketing initiatives, adjusting strategies as needed to optimize results.

Requirements

📍3+ years of experience in marketing at a technology company, with proven results and references. 📍Active user of web3 applications, knowledgeable of the wider web3 ecosystem, key projects, challenges, topical narratives, memes, etc. 📍Proven track record of success in driving product adoption, revenue growth, and market share in competitive markets, especially within startups. 📍Excellent understanding of spoken and written English. 📍Excellent presentation skills, willingness to travel to conferences and key events to help promote Coinshift products and vision.

Nice-to-Haves

📍Active participant in DAO governance forums and crypto Discord/Telegram channels focused on project strategy and operations 📍Background in corporate finance, banking, and/or accounting