About the company
About Chainlink Labs Chainlink is the industry standard oracle network for connecting smart contracts to the real world. With Chainlink, developers can build hybrid smart contracts that combine on-chain code with an extensive collection of secure off-chain services powered by Decentralized Oracle Networks. Managed by a global, decentralized community of hundreds of thousands of people, Chainlink is introducing a fairer model for contracts. Its network currently secures billions of dollars in value for smart contracts across the decentralized finance (DeFi), insurance, and gaming ecosystems, among others. The full vision of the Chainlink Network can be found in the Chainlink 2.0 whitepaper. Chainlink is trusted by hundreds of organizations—from global enterprises to projects at the forefront of the blockchain economy—to deliver definitive truth via secure, reliable data. Chainlink Labs is an Equal Opportunity Employer. LI-Remote Chainlink Labs focuses on SaaS, Open Source, Software, and Blockchains. Their company has offices in New York City and San Francisco. They have a mid-size team that's between 51-200 employees. You can view their website at https://chainlinklabs.com/ or find them on LinkedIn. When applying, mention the word CANDYSHOP when applying to show you read the job post completely. This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human RODMuOC4xNTIuNzEM
Job Summary
Your Impact
📍Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches. Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement 📍Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences. Collaborate closely with product, engineering, content, and ecosystem teams to translate complex technical features into clear, business-focused value propositions 📍Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services. Develop audience-specific strategies that align product goals with user needs across the marketing funnel 📍Bridge Traditional and Onchain Finance: Help shape Chainlink’s narrative as a foundational layer for both DeFi and institutional finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value 📍Collaborate and Influence: Act as the go-to marketing lead for your product category. Be a key partner across teams, consulted on all launches and strategic initiatives related to your portfolio 📍Market Intelligence: Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions. Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated
Requirements
đź“ŤAt least 5+ years of experience in product marketing, ideally in infrastructure, developer platforms, or Web3 đź“ŤProven experience owning go-to-market strategy and execution for multiple successful product or feature launches đź“ŤStrong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders đź“ŤDemonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams đź“ŤSkilled at translating complex technical concepts into clear, compelling value propositions
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
