About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
📍Own the product roadmap and execution for your team, focused on CRO on our logged-out Kraken.com and our signup funnels across Kraken’s product ecosystem. 📍Build systems and strategies that intelligently route traffic across Kraken’s product ecosystem, ensuring the right users are matched with the right offerings early in their journey. 📍Explore and launch freemium tools, interactive utilities, or other high-value logged-out experiences that introduce Kraken’s capabilities and build trust — even before a user signs up. 📍Partner with design and engineering to ship landing page optimizations, segmented and personalized user journeys through high velocity experimentation. 📍Use quantitative data, user insights, and competitive research to drive decision-making and prioritize initiatives. 📍Collaborate with stakeholders across the organization, including brand, legal, compliance, and product, to ensure alignment and timely delivery. 📍Champion a culture of experimentation, rapid iteration, and continuous improvement.
Skills you should HODL
đź“Ť5 years of product management experience, with 3+ years in growth or acquisition-focused roles. đź“ŤProven track record of shipping successful product features through experiments that move business metrics. đź“ŤExperience with CRO on landing pages and app/web-based acquisition funnels. đź“ŤExperience thinking across a multi-product ecosystem, ideally with dynamic routing or recommendation logic. đź“ŤStrong analytical skills and experience with A/B testing frameworks and hypothesis development. đź“ŤExcellent collaboration and communication skills; able to work effectively with cross-functional partners.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.
