About the company
Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users. Founded in 2018, Immutable is one of Australia's fastest-growing startups to hit unicorn status, having raised more than AUD $300M+ and valued at AUD $3.5 billion. Currently, the Immutable Group consists of Immutable X and the Game Studio. Immutable X is the first and leading Layer 2 scaling solution for NFTs on Ethereum, with zero gas fees & is 100% carbon neutral. The Immutable Studio creates games on blockchain technologies to allow for true, digital ownership; including the world's first NFT trading-card game, Gods Unchained, and Guild of Guardians.
Job Summary
You’ll Be Empowered To 🎮
📍Strategic Planning: Develop and execute strategic plans for key traffic KPIs through paid media channels, shaping the success of our game launches. 📍Collaboration Mastery: Work closely with our media agency, Marketing, and Production teams to ensure seamless delivery and execution of media plans aligned with our global strategy. 📍Data-Driven Optimization: Utilise your strong quantitative, analytical, and problem-solving skills to optimise campaign performance, leveraging short- and long-term measurement approaches. 📍Reporting Excellence: Assist in developing insightful reports on media performance, applying learnings to improve the effectiveness of our campaigns continually.
We'd Love You To Bring 🤝
📍Experience in Performance Marketing: Proven success in delivering results for past media campaigns, with a deep understanding of the planning process, user acquisition and full-funnel KPIs. 📍Broader Growth Marketing Experience: Familiarity with ASO/SEO/SEM/CRM, providing additional insights into broader growth marketing areas. 📍Analytical Prowess: Strong data and numerical skills, coupled with an ability to self-serve, ensuring well-organised and effective marketing strategies. 📍Collaborative Spirit: Ability to collaborate cross-functionally, ensuring effective communication with internal teams and external agencies. 📍Gaming empathy: An interest in gaming coupled with understanding of gaming culture and platforms like Twitch.