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Kraken
Senior Marketing Specialist MarTech
atĀ Kraken
about 17 hours ago | 54 views | Be the first one to apply

Senior Marketing Specialist MarTech

Full-time
United States, North America
Per year
$96,000 To $135,000

About the company

Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.

Job Summary

The opportunity

šŸ“Support day-to-day operations of key MarTech tools, including access management, user support, and basic configuration. šŸ“Assist in maintaining and updating documentation and process playbooks for internal users. šŸ“Collaborate with marketing stakeholders to gather requirements and translate them into platform configurations or tickets. šŸ“Help ensure compliance with established governance practices across marketing tools and channels. šŸ“Work with engineering and analytics partners to support campaign tracking and measurement needs. šŸ“Contribute to QA and troubleshooting efforts related to MarTech platforms and integrations. šŸ“Participate in evaluations of new MarTech tools and assist with onboarding and basic setup as needed. šŸ“Stay informed about marketing best practices and contribute to process improvements. šŸ“Additional duties and responsibilities as assigned

Skills you should HODL

šŸ“3+ years of experience working with Email Service Providers (ESPs) such as Braze, Iterable, or Salesforce Marketing Cloud. šŸ“Hands-on experience with Google Analytics and Tag Manager. šŸ“Experience with customer data platforms like SimonData, Twilio Segment, or Tealium. šŸ“Knowledgeable in SQL and HTML/CSS for campaign support. šŸ“Understanding of digital campaign performance metrics and marketing KPIs. šŸ“Ability to communicate clearly with cross-functional teams. šŸ“Strong organizational and task management skills. šŸ“Interest in crypto and a willingness to grow knowledge of Kraken's products.

Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.

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