About the company
Arrakis aims to disrupt the current market-making industry by providing the infrastructure to enable every project in the world that wants to launch a token to benefit from non-custodial, trust-less, and automated on-chain market-making strategies. We believe in a world where every organization, from a small startup to a large enterprise, will be tokenized and traded on-chain. For this world, Arrakis is building the tools to create the necessary liquidity to enable this token economy to rival and out-compete the traditional financial industry.
Job Summary
What you'll accomplish:
šStrategize and execute Arrakisā narrative and content-publishing plan to create a unique, powerful, and consistent brand voice that positions Arrakis as #1 market maker šCreate content both and that effectively communicates the value of our products increasing awareness, retail sentiment, and demand, working closely with engineers, the design team, and other stakeholders šContinually analyze digital media metrics, competitors, and market narratives to identify growth strategies, leading a dynamic and responsive content plan. šIdentify and source the highest-leverage projects, KOLs and brand ambassadors that we can partner with to amplify our messaging, reach new audiences, and expand into new communities šLead partnership announcements and strategic public relations initiatives to amplify brand presence and cultivate positive media relationships šOrganize, and execute world-class conference visibility, side events, hackathons, and merchandise šLive and breathe crypto Twitter and Discord; always on top of the industry trends, the competitive landscape and customer needs to ensure our market narratives remain relevant and effective
Requirements
Our ideal candidate has: š5+ years experience in leading marketing roles at a high-growth tech startup, preferably in web3 with a focus on DeFi or developer tooling. šProven ability to use social media to build communities at scale, with experience in everything from high-quality blog posts, explainer threads, product marketing, memes šGood track record in leading and managing marketing initiatives from start to finish, with expertise in all key areas of marketing; social media, brand messaging, SEO, affiliate, influencer, public relations, events, etc. šExcellent copywriting skills and ability to develop and adapt tone of voice for various target audiences with deep understanding of social media platforms, especially Twitter, Discord and YouTube šExperience or strong curiosity in running web3 native campaigns, tactics and utilizing web3 native marketing tools. šExceptional communication and collaboration skills šEnthusiasm, an exceptional work ethic, a self-starter attitude, and a belief in the mission of Arrakis
