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Arrakis Finance
Senior Marketing Manager
11 days ago | 80 views | 1 applications

Senior Marketing Manager

Full-time
Start-up
Switzerland

About the company

Arrakis aims to disrupt the current market-making industry by providing the infrastructure to enable every project in the world that wants to launch a token to benefit from non-custodial, trust-less, and automated on-chain market-making strategies. We believe in a world where every organization, from a small startup to a large enterprise, will be tokenized and traded on-chain. For this world, Arrakis is building the tools to create the necessary liquidity to enable this token economy to rival and out-compete the traditional financial industry.

Job Summary

What you'll accomplish:

📍Strategize and execute Arrakis’ narrative and content-publishing plan to create a unique, powerful, and consistent brand voice that positions Arrakis as #1 market maker 📍Create content both and that effectively communicates the value of our products increasing awareness, retail sentiment, and demand, working closely with engineers, the design team, and other stakeholders 📍Continually analyze digital media metrics, competitors, and market narratives to identify growth strategies, leading a dynamic and responsive content plan. 📍Identify and source the highest-leverage projects, KOLs and brand ambassadors that we can partner with to amplify our messaging, reach new audiences, and expand into new communities 📍Lead partnership announcements and strategic public relations initiatives to amplify brand presence and cultivate positive media relationships 📍Organize, and execute world-class conference visibility, side events, hackathons, and merchandise 📍Live and breathe crypto Twitter and Discord; always on top of the industry trends, the competitive landscape and customer needs to ensure our market narratives remain relevant and effective

Requirements

Our ideal candidate has: 📍5+ years experience in leading marketing roles at a high-growth tech startup, preferably in web3 with a focus on DeFi or developer tooling. 📍Proven ability to use social media to build communities at scale, with experience in everything from high-quality blog posts, explainer threads, product marketing, memes 📍Good track record in leading and managing marketing initiatives from start to finish, with expertise in all key areas of marketing; social media, brand messaging, SEO, affiliate, influencer, public relations, events, etc. 📍Excellent copywriting skills and ability to develop and adapt tone of voice for various target audiences with deep understanding of social media platforms, especially Twitter, Discord and YouTube 📍Experience or strong curiosity in running web3 native campaigns, tactics and utilizing web3 native marketing tools. 📍Exceptional communication and collaboration skills 📍Enthusiasm, an exceptional work ethic, a self-starter attitude, and a belief in the mission of Arrakis

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