About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
What you’ll do
📍CRM, Loyalty & Lifecycle Strategy: 📍Develop and own the comprehensive CRM strategy, focusing on customer retention, lifetime value (LTV), and reducing churn. 📍Design, launch, manage, and optimize the customer loyalty program/point system, including program structure, value proposition, tiering, benefits, and partner integrations. 📍Define advanced customer segmentation and personalization frameworks to deliver hyper-relevant communications across the user lifecycle. 📍Analyze customer behavior, transaction data, and engagement metrics to generate insights that inform strategy and campaign optimization. 📍Build, automate, and optimize data-driven customer journeys (onboarding, activation, nurture, win-back) to guide users toward key actions and milestones. 📍Conduct A/B testing and leverage analytics to continuously improve campaign performance and customer experience.
What we expect from you)
📍Must hold a bachelor’s degree in Marketing, Business, Data Analytics, or a related field. A master’s degree is an advantage. 📍Minimum 2-5 years of progressive experience in CRM, Lifecycle Marketing, or Retention Marketing, with at least 1 year in a senior or leadership capacity. 📍Required: Hands-on experience managing and optimizing a modern CRM/marketing automation platform (e.g., CleverTap, Braze, Salesforce Marketing Cloud, HubSpot). 📍Proven expertise in customer segmentation, journey mapping, and executing automated, multi-channel campaigns. 📍Strong analytical skills with proficiency in using data to diagnose problems, measure campaign success, and inform strategy. 📍Excellent communication and interpersonal skills, with the ability to translate complex data into actionable insights for cross-functional partners. 📍Strong leadership experience with the ability to manage projects and influence stakeholders without direct authority. 📍Ability to work independently and collaboratively in a fast-paced environment.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.
