About the Opportunity

📍Responsible for the overall growth strategy and execution for OKX in Middle East and North Africa region 📍Develop and implement the company's growth strategy for MENA, aligned with the company’s overall business objective

What You’ll Be Doing:

📍Drive the growth strategy in MENA, ensuring alignment with the OKX MENA goals 📍Develop and manage a multi-channel, integrated growth plan, including digital marketing, content creation, SEO/SEM, social media, and offline activation 📍Define and execute growth activities across all channels to improve customer acquisition and retention, and drive revenue growth 📍Collaborate with teams across the organization (customer support, creative, email operations, product managers, and UX team) to design, deploy, manage and measure programs across channels. 📍Define and monitor KPI's, produce and communicate insights, and make relevant course corrections to drive business outcomes and impact customer adoption & retention.

What We Look For In You:

📍Relevant growth acquisition experience, strong understanding of growth tactics, and a record of high-performing teams 📍Ability to converse well in English and Arabic 📍Strong understanding of cryptocurrency-related terminologies and trends and a liking for crypto cultures 📍Obsessive about understanding customer psychology. 📍Ability to make smart strategic decisions, matching customer needs with business needs. 📍Drives decisions with both quantitative customer data and qualitative customer feedback. Can articulate WHY a shift in the data might be happening. 📍Conscious of ROI (ex. P.I.E. framework) and obsesses over results. Strives for impact first, creativity second.

Nice to Haves:

📍Experience working across time zones and cross-cultural teams 📍Bonus points if you have previously worked at a crypto exchange! 📍Passionate about blockchain technology and the crypto payments space