About the company
Delivering bespoke software solutions across industries. At Salt Technologies, our goal is to empower businesses by making credible, passionate development teams accessible. As your trusted technology partner, weāre committed to helping you achieve your digital transformation goals using Avant-garde technologies, underpinned by unwavering ethics and a superior customer experience.
Job Summary
Key Responsibilities
šDigital Strategy Development: Design and implement comprehensive digital marketing strategies to achieve business goals. šSEO & SEM Optimization: Plan and execute all digital marketing activities, including SEO, SEM, and PPC campaigns to drive traffic and conversions. šContent Marketing: Collaborate with content creators to produce SEO-friendly content, blogs, and social media posts to enhance brand visibility. šSocial Media Management: Develop and manage social media strategies across platforms (LinkedIn, Facebook, Instagram, etc.) to grow our online presence. šAnalytics & Reporting: Monitor and analyze key metrics from Google Analytics, AdWords, and other tools to track performance and optimize campaigns. šEmail Marketing & Automation: Plan and execute email marketing campaigns to engage audiences and nurture leads. šLead Generation & Nurturing: Develop targeted digital campaigns to generate leads and nurture them through the sales funnel. šMarket Trends & Competitor Analysis: Stay updated on the latest digital marketing trends and analyze competitor strategies to identify opportunities.
Requirements
šEducation: Bachelorās degree in Marketing, Communications, Business, or a related field. šExperience: 4+ years of experience in digital marketing, with a strong focus on B2B and technology services. šSkills: šProficiency in SEO, SEM, Google Analytics, and marketing automation tools. šExperience with content marketing and social media management. šStrong understanding of lead generation tactics and marketing funnels. šExcellent communication, analytical, and project management skills. šAbility to work in a team environment and collaborate effectively.
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