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Smartcar
Senior Demand Generation Manager
4 months ago | 285 views | 4 applications

Senior Demand Generation Manager

Full-time
Remote
Per year
$122,000 To $180,000

About the company

Smartcar is on a mission to make it easy for everyone to use the apps and services they love with their car. We build developer-friendly APIs, making it easy for businesses to integrate their products with vehicles of any brand using a single integration. Founded in 2015, Smartcar has raised $36M from Andreessen Horowitz, New Enterprise Associates, and Energize Capital. We are the leading developer platform for mobility businesses across North America and Europe, serving amazing customers, including brands like Uber, Turo, and more. Innovative mobility businesses use our API platform to verify mileage, issue digital car keys, manage EV charging schedules, monitor fleets, and much more.

Job Summary

Key Responsibilities

📍Drive marketing activities aligned with sales goals to achieve or exceed quarterly and annual targets for leads, MQLs, SQLs, and a robust qualified pipeline. 📍Own the campaign strategy and execution that enables us to meet and exceed set targets. 📍Define and monitor KPIs daily, weekly, and quarterly, iterating rapidly to identify successes, preempt challenges, course-correct when needed, and optimize outcomes. 📍Oversee acquisition campaigns across diverse channels, including content marketing, SEM, PPC, webinars, online events, email, direct mail, and more. 📍Spearhead initiatives to optimize the funnel, covering lead flow, lead scoring, nurture, and automation. 📍Conduct experiments to enhance the quality and quantity of top-of-funnel engagements, both in campaigns and our website. 📍Weekly reporting on campaign performance and lead generation results, providing recommendations and implementing improvements. 📍Recommend improvements to the marketing tech stack and tools for continual enhancement, including greater use of automation and personalization. 📍Work alongside content, field marketing, sales, customer success, and product teams to drive unified success.

Who You Are

📍5+ years of B2B tech marketing, specifically in demand generation roles. 📍Proficiency in campaign strategy development and execution across multiple channels. 📍Strong capability in utilizing analytics tools to interpret data, optimize campaigns, and refine strategies. 📍Creative in leveraging technology for maximum results. 📍Ability to effectively communicate new insights, strategies, and tactics. 📍Familiarity with connected vehicles, EV technologies, or mobility solutions is a significant advantage. 📍Bachelor’s degree in Marketing, Business, or related field.

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