Key Responsibilities

📍Drive marketing activities aligned with sales goals to achieve or exceed quarterly and annual targets for leads, MQLs, SQLs, and a robust qualified pipeline. 📍Own the campaign strategy and execution that enables us to meet and exceed set targets. 📍Define and monitor KPIs daily, weekly, and quarterly, iterating rapidly to identify successes, preempt challenges, course-correct when needed, and optimize outcomes. 📍Oversee acquisition campaigns across diverse channels, including content marketing, SEM, PPC, webinars, online events, email, direct mail, and more. 📍Spearhead initiatives to optimize the funnel, covering lead flow, lead scoring, nurture, and automation. 📍Conduct experiments to enhance the quality and quantity of top-of-funnel engagements, both in campaigns and our website. 📍Weekly reporting on campaign performance and lead generation results, providing recommendations and implementing improvements. 📍Recommend improvements to the marketing tech stack and tools for continual enhancement, including greater use of automation and personalization. 📍Work alongside content, field marketing, sales, customer success, and product teams to drive unified success.

Who You Are

📍5+ years of B2B tech marketing, specifically in demand generation roles. 📍Proficiency in campaign strategy development and execution across multiple channels. 📍Strong capability in utilizing analytics tools to interpret data, optimize campaigns, and refine strategies. 📍Creative in leveraging technology for maximum results. 📍Ability to effectively communicate new insights, strategies, and tactics. 📍Familiarity with connected vehicles, EV technologies, or mobility solutions is a significant advantage. 📍Bachelor’s degree in Marketing, Business, or related field.