Core Responsibilities

📍Localize Global Communications Strategy: Translate global announcements into culturally relevant Korean campaigns, narratives, and press releases. 📍Media Relations & Coverage: Cultivate and leverage existing relationships with top-tier Korean tech, business, and entertainment media. Secure interviews, op-eds, and consistent Story coverage. 📍Narrative Development for Korean Market: Tailor the global Story Protocol narrative to reflect Korea's cultural and technological landscape, especially across gaming, IP, AI, and entertainment. 📍Lead PR Agency Execution: Manage our local PR agency and ensure high-impact execution on strategy, KPIs, and storytelling. 📍Executive Positioning & Thought Leadership: Support the strategic positioning of Story’s C-suite and leadership team in Korea, including media visibility, speaker profiles, and byline opportunities. 📍Ecosystem Communications: Partner with Korean builders, creators, and ecosystem partners to surface local stories and campaigns. 📍Proactive Comms Strategy: Go beyond execution. Proactively identify opportunities to elevate Story’s brand, ecosystem, and leadership via earned media, thought leadership, cultural trends, or market moments. 📍We’re looking for a self-starter who brings comms ideas to the table. Support Regulatory & Government Positioning: Contribute to Story’s positioning in Korea’s innovation policy and public discourse, in coordination with government affairs consultants if needed. 📍Event Support: Help with communications and media strategy for major events (e.g. Korea Blockchain Week), Story-hosted events, or community activations. Identify and secure relevant local events and speaking opportunities for Story and its leadership. 📍Crisis Comms & Reputation Management: Monitor local sentiment, flag issues early, and support real-time response efforts in the event of market or media escalations. 📍Internal Coordination: Act as the local “hub” for communications collaborating closely with global Marketing, Ecosystem, and Business Development teams. 📍Measurement & Reporting: Track local media KPIs, sentiment shifts, and ecosystem visibility; report insights back to the global team.

Desired Skills and Experience

📍10+ years in communications, PR, media relations, or public affairs (combination of agency and in-house preferred). 📍Proven track record of earned media wins in Korea, especially with top-tier outlets (e.g., Chosun Biz, Hankyung, The Bell, Maeil Kyungjae, TechM). 📍Comes with strong existing relationships across Korea’s tech, business, and culture media landscape 📍Deep understanding of Korea’s cultural and tech landscape, especially crypto, AI, gaming, entertainment, creator economy, and K-content IP. 📍Experience in Web3, crypto, blockchain, or emerging tech strongly preferred. 📍Strong writing skills in Korean (press releases, bylines, narratives, media Q&As). 📍Excellent English skills: comfortable navigating a global team and reviewing/editing English drafts.

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