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Senior Brand Manager - Web3
at Wirex
8 months ago | 962 views | 6 applications

Senior Brand Manager - Web3

Per year
$90,000 To $149,000

About the company

We’re Wirex and we’re not like anyone else. Why? Because we always do things our way, before anyone else does them – like creating the first ever debit card that lets you pay with crypto, making it easier for ordinary people to access DeFi-powered savings and setting up the world’s first cryptocurrency rewards scheme. Our vision is a world in which everyone can enjoy the benefits of digital currency – everything from the power to send money around the world near-instantly without breaking the bank to buying, storing and exchanging 40+ top tokens on a secure, easy-to-use platform at some of the best rates in the industry.

Job Summary

In this pivotal role, you will work closely with the Head of Marketing and collaborate with key leaders across the organization. This is a fully remote position.

📍Contribute to building the brand strategy, including positioning, purpose, promise, and messaging, and translate it to results-driven annual brand plans and break through campaigns and activations as well as all aspects of the customer experience. 📍Define key brand messages, narrative and insights for communications and campaigns and ensure all content is aligned. 📍Plan and execute Gelato’s overall brand marketing strategy, roadmap and editorial calendar across multiple channels and platforms. 📍Increase brand awareness by creating, executing, and managing marketing campaigns that tell compelling stories and build engagement and loyalty with our target audience. 📍Lead brand campaign measurement and metrics to quantify the impact of brand marketing on the business and continuously optimize campaigns. Be hands-on and involved in all aspects of content strategy - provide consistent feedback and ensure excellence, relevance and consistency 📍Envision, organize and execute worldclass conference visibility, merchandise and flagship events


📍6+ years of experience driving innovative brand and integrated marketing experience with Web2 multinationals, SaaS or Fintech high growth startups is advantageous 📍Excellent understanding of brand marketing principles and customer engagement tactics 📍A proven creative and analytical thinker who can turn tech insights and strategy into compelling storytelling and customer value 📍You are a master of influence, carefully balancing creative excellence with on time delivery while following budget constraints and looking for savings 📍Excellent communicator with the ability to inspire, influence and uplift cross-functional teams with exceptional interpersonal and communication skills and a commitment to deep collaboration to build a cohesive brand. 📍Ability to successfully navigate ambiguity, manage competing priorities simultaneously, and drive complex, highly visible projects to completion. 📍Intuition for customer communication voice and excellent marketing copy-writing skills 📍Solid understanding of web3

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