Responsibilities:

📍Public Relations & Media Management 📍Develop and execute PR strategies for both the Philippine and global markets to strengthen brand awareness and thought leadership. 📍Cultivate and maintain strong relationships with local, regional, and international media outlets. 📍Draft, edit, and distribute press releases, media kits, and official statements. 📍Act as company spokesperson when required and prepare executives for media engagements. 📍Strategic Communications 📍Create and manage a comprehensive communications plan aligned with business objectives and market priorities. 📍Ensure consistent brand voice and messaging across all external communications. 📍Collaborate with internal teams to align communications with product launches, campaigns, and strategic initiatives. 📍Manage crisis communications and develop proactive strategies to mitigate reputational risks. 📍Content & Storytelling 📍Oversee the creation of high-quality content such as opinion pieces, thought leadership articles, speeches, and social media posts. 📍Identify opportunities for brand storytelling to highlight Coins.ph’s mission, values, and impact. 📍Monitor industry trends to inform content and communication strategies. 📍Measurement & Reporting 📍Track and analyze PR and communications metrics to evaluate campaign effectiveness. 📍Prepare regular reports for leadership on media coverage, sentiment, and engagement.

Requirements:

📍Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field. 📍7+ years of experience in PR, corporate communications, or related roles, preferably in fintech, financial services, or technology. 📍Proven track record in managing media relations and executing PR campaigns in both local and international markets. 📍Exceptional written and verbal communication skills in English. 📍Strong crisis management and strategic planning skills. 📍Ability to work cross-functionally and manage multiple projects in a fast-paced environment. 📍Familiarity with cryptocurrency, blockchain, or fintech industries is an advantage.

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