Create New Account
Sign up to continue searching for suitable jobs in Web 3.0

OR
Terms of Use
Already have an account?

Log In to Your Account
Log in to continue searching for suitable jobs in Web 3.0

OR
Don’t have an account?
Kraken
Retention Lifecycle Manager
at Kraken
9 months ago | 1024 views | 4 applications

Retention Lifecycle Manager

Full-time
Remote
Per year
$70,000 To $220,000

About the company

Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.

Job Summary

The Opportunity

📍Assist the Director, Retention & Lifecycle in leading the strategy for lifecycle programs involving a mix of push, in-app, email, and SMS, delivering best-in-class member communications that increase activation, onboarding transactions, and other actions that improve client quality. 📍Build and execute complex User Retention (CRM) campaigns that guide clients to relevant products and services within Kraken 📍Conduct data analysis on campaign results, while using data to optimize and create operational plans 📍You will execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the customer lifecycle 📍Own Lifecycle OKRs and metrics, with strong intuition and foresight to identify, size, and prioritize opportunities that inform a lifecycle roadmap to generate a meaningful contribution toward shared and team goals. 📍Partner with our Data Intelligence and Growth Analytics teams to ensure the team is equipped to measure and attribute impact across KPIs, informing future strategy and prioritization. 📍Continuously improve through an ongoing lifecycle experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, features, and cadence, deriving insights to tangibly impact initiatives across the org. 📍Additional duties and responsibilities as assigned / needed.

Skills you should HODL

📍8+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution (a particular focus on acquisition and/or onboarding experiences is a plus). 📍Extensive experience building and executing complex CRM campaigns with multiple stakeholders 📍Experience with CRM tools such as Salesforce, Braze, LeanPlum, and other campaign-building tools 📍Strong awareness of user operations (i.e. loyalty programs) 📍Advanced in Analytic tools such as Tableau, Looker, Great Plains, Big Query 📍You’re the antithesis of a lone wolf: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback 📍You’ve got a couple of moonshot ideas for transforming marketing in crypto 📍In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do. 📍Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Salaries for similar jobs:

Similar jobs

2 days ago | 49 views | Be the first one to apply
Full-time
Texas
$72,000 To $90,000 per year
4 days ago | 53 views | Be the first one to apply
Full-time
Lithuania
$90,000 To $110,000 per year
12 days ago | 112 views | Be the first one to apply
Full-time
Shanghai
$87,000 To $120,000 per year
17 days ago | 100 views | Be the first one to apply
Full-time
Germany
18 days ago | 94 views | Be the first one to apply
Full-time
London
$84,000 To $150,000 per year