About the company
Founded in Paris in 2014, LEDGER is a global platform for digital assets and Web3. Ledger is already the world leader in Critical Digital Asset security and utility. With more than 6M devices sold to consumers in 200 countries and 10+ languages, 100+ financial institutions and brands as customers, 20% of the world’s crypto assets are secured, plus services supporting trading, buying, spending, earning, and NFTs. LEDGER’s products include: Ledger Stax, Nano S Plus, Nano X hardware wallets, LEDGER Live companion app, [ LEDGER ] Market, the world’s first secure-minting and first-sale distribution platform, and Ledger Enterprise. With its ease of use, LEDGER allows a user to begin investing in digital assets and ultimately, achieve financial freedom in a safe and stress-free environment.
Job Summary
Your mission:
đź“ŤAnalyse the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn đź“ŤResponsible for growing user activation and engagement of our web3 Referral Platform đź“ŤSupport user activation of core revenue-making services & increase conversion rate within our companion app, Ledger Live đź“ŤSupport the implementation of loyalty features into the customer experience aimed at increasing user engagement across Ledger Live's core services đź“ŤProject manage experimentation roadmap to improve activation and (both product and channel-based) to improve Ledger Live's retention curve đź“ŤCollaborate with design, product and data teams to ensure best practices and measure the effectiveness of your monetisation strategy đź“ŤSupport the growth of our ecommerce AOV, cross-sell/up-sell strategies and product implementations with a specific focus on repurchasing and accessories
What we’re looking for:
📍4+ years of growth product/marketing experience 📍Experience in E-commerce CRM and retention strategy is preferred 📍Experience in software/app activation, engagement and retention strategy 📍Ability to prioritise using quantitative analytics and leverage experimentation methodology 📍Be creative in identifying new opportunities for driving business growth 📍Obsession over the user’s needs, experiences, and mental models 📍Strong marketing knowledge 📍Cross-functional team collaboration, humility, and communication 📍Skilled in problem-solving and project management 📍Continuous learner and driven to make an impact
