Responsibilities

📍Full ownership of the strategy, execution and performance of the Americas region marketing plan to drive awareness, new pipeline and expansion of business within our existing customers. This includes topical and ABM campaigns, events, webinars and content. 📍Lead and collaborate with sales teams and business segment leaders on go-to-market strategy for the Americas and develop a deep understanding of the key markets (including both North America and LatAm), segments, and sales teams’ needs. 📍Monitoring and reporting on marketing program performance, effectiveness, progress, and goal attainment and providing recommendations for optimisation. 📍Managing and monitoring spend and ROI to ensure budget decisions meet quarterly and yearly targets. 📍Driving the relationship and processes between marketing, BDRs, and sales to ensure productive regional support and revenue generation. 📍Own the marketing relationship and representation on Americas sales forecast calls, QBRs, and other events of collaboration.

Required Skills

📍12+ years of integrated marketing experience in B2B software or cybersecurity industry, proven track record of planning and executing impactful demand generation & awareness programs 📍Experience in financial services, fintech, blockchain, or crypto is preferred 📍Analytical, data-driven, and results-oriented 📍Self-motivated, with critical attention to detail, creative problem-solving, high collaboration, and uncompromising commitment to delivering a best-in-class experience. 📍Flexibility, adaptability and the passion to thrive in a fast-paced environment 📍Proven negotiation, problem-solving, organization and project management skills 📍Experience managing and optimizing marketing budgets 📍Outstanding written and verbal communication skills 📍Ability to travel internationally is required