About the company
WOO democratizes access to top-tier liquidity and exceptional trading execution while keeping costs competitive. We take pride in our two platforms WOO X, a pioneering crypto exchange dedicated to transparency and trustworthiness, and WOOFi, a top 15 DEX by 24-hour volume. Our native token, $WOO offers token holders a unique position to participate, engage, and maximize the benefits of both the DeFi and CeFi ecosystem. Our team of highly-selected 170 employees works from 12 cities across eight countries in Europe and Asia š
Job Summary
Working with product teams to design and execute the go-to-market strategy across multiple WOO X products.
šRefining the goals, audience, positioning and messaging of product launches, and driving execution of growth operations initiatives to achieve business outcomes. šCollaborating across branding, marketing, product, and ecosystem/community teams to deliver on business goals and priorities. šMeasuring effectiveness, proposing improvements, and reiterating the approach of product marketing campaigns using core analytical concepts like CAC, CRC, LTV and incrementality. šLaunching insights-driven marketing campaigns that drive key business metrics, user behaviours, and product objectives across audiences and channels. [Bonus] Creating performance marketing strategy and execution plan for social platforms and affiliate marketing sites. Able to monitor, measure effectiveness and optimise across creatives, audiences, channels, and geographies to maximize ROAS
Why work with us:
šJoin us in realising our vision in advancing decentralisation, and leading innovation in CeFi and DeFi. Enjoy work flexibility, a supportive team, and an environment that nurtures your ideas. Plus, expect a performance-based annual bonus for all contributors at WOO šŖ
About you:
šStrong interest and experience in cryptocurrency space and community. šGood track record of spearheading launches and marketing campaigns that drove significant business results. šGood collaborative skills and ability to influence cross-functional teams to meet common goals and objectives. šGood business acumen and extensive experience with core analytical concepts like LTV and incrementality. šStrong ability to synthesize insights and leverage to influence key decisions. šAlways thinking creatively about different approaches to problems, and excel at both the strategic and operational levels. šStrong written and verbal communication skills. šThis role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders. šA self-starter with ability to work with a high sense of urgency and entrepreneurial spirit.
