About the company
Transak is a global leader in providing web3 onboarding solutions for developers, businesses, and consumers. Our mission is to drive the transition to a decentralised web by making it as seamless as possible for everyone to access and engage with blockchain technologies. Founded in 2019, Transak has grown rapidly and built a strong reputation in the industry by providing easy-to-integrate solutions that enable web3 developers to onboard users from fiat to crypto and vice versa. Our solutions now support onboarding from 150+ countries to 160+ cryptocurrencies across 75+ blockchains. Today, most leading web3 apps, including MetaMask, Coinbase Wallet, Splinterlands, and AAVE, rely on our platform. We are proud to be backed by some of the most prominent investors in the web3 space, including ConsenSys, Animoca Brands, CE Innovation Capital, UOB Venture Management, Woodstock Fund,SBI Ven Capital, and prominent angels like Sandeep Nailwal, Co-founder of Polygon, and Jan Hammer. Our partnerships extend to influential brands and platforms, further solidifying our position at the forefront of the blockchain industry. At Transak, we believe in a future where the power and potential of blockchain technology are fully realized, and we're looking for dedicated, innovative, and passionate individuals to join us on this exciting journey. If you're driven by the desire to shape the future of the digital world, we would love to hear from you.
Job Summary
Responsibilities
📍Develop and implement go to market strategy for new strategic releases 📍Define the target audience, positioning, messaging, and channel strategy- rooted in clear objectives and insights 📍Carry out multiple aspects of the product marketing lifecycle: targeted outreach and segmentation strategy, education and engagement campaigns, and ecosystem partnerships. 📍Develop insights-driven campaigns that speak to our customers and elevate our brand 📍Ensure consistent communication of unique value propositions across all channels and campaigns. 📍Develop a deep understanding of the Transak's B2B eco-system and competitive landscape. Be a known and trusted resource on the team. 📍Own the creation and maintenance of Transak personas. Own the monitoring and socializing of the competitive landscape. 📍Leverage quantitative and qualitative data to measure and report against the performance of product marketing initiatives 📍Work as a flexible member of a small marketing team, leaning into new and different projects, audience segments and areas as needed
Requirements
📍5+ years of Product Marketing experience working with technical B2B products, ideally in fintech and/or web3 📍Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs 📍Ability to lead through influence, develop strong relationships with technical teams, and drive alignment across teams 📍Incredibly clear written communication and desire to document everything 📍Very organised, able to stay on top of several moving projects at once
