Responsibilities

📍Work collaboratively across teams to deliver integrated campaigns and foster organizational change. 📍Oversee the entire campaign process for trader-focused initiatives, from planning to deployment, ensuring effective engagement throughout the trading journey. 📍Design and implement campaigns to drive market share expansion within the Flipster user base. 📍Monitor KPIs and marketing metrics, ensure campaign OKRs are met when approving materials, and use data insights to refine strategies. 📍Translate customer insights into compelling value propositions and go-to-market strategies for Flipster’s products. 📍Collaborate with the product team to develop positioning strategies that differentiate new products and services in the market.

Qualifications

📍5+ years of consumer product marketing experience in tech or high-growth environments, preferably in cryptocurrency or fintech. 📍Deep knowledge and understanding of financial markets and especially crypto industry. 📍Strong project and stakeholder management and analytical skills. 📍Ability to distill complex data into clear narratives for diverse audiences. 📍Hands-on experience in campaign planning, building, and delivery.