How You'll Make An Impact

📍Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities, which you will use to make informed product marketing decisions 📍Develop a deep understanding of our blockchain products and services, their unique value propositions, and how they address market needs 📍Create clear and compelling positioning, features and benefits, and persuasive messaging that resonates with our target audience 📍Provide input and lead the development of go-to-market strategies for product launches, ensuring alignment with company goals and objectives and building relevance and excitement for the Kadena brand 📍Define our target audience, communication channels, product marketing roadmap, and promotional strategies 📍Coordinate product launches, working cross-functionally with product development, design, and marketing teams to ensure successful and timely releases 📍Define and track key performance indicators (KPIs) to measure the success of product marketing efforts while continuously refining and improving strategies based on data and feedback

What Sets You Apart

📍4-5 years of experience in product marketing experience in the technology industry, with a strong track record of launching and marketing successful products 📍3-4 years of experience working in the blockchain and cryptocurrency industry and having a deep understanding of its potential applications 📍A results-driven mindset, with a focus on achieving and exceeding marketing goals 📍Knowledge to automate the use of project management tools, preferably Asana, to help streamline aspects of various tasks 📍Problem-solving skills and adaptability in a fast-paced, evolving industry 📍Excellent communication and collaboration abilities 📍Strong attention to detail and a commitment to maintaining accurate records 📍Experience in project and product marketing management 📍Excellent English writing and editing skills, with a keen eye for detail and grammar 📍Effective organizational and time management skills with the ability to meet deadlines 📍Process-oriented with the ability to manage multiple projects simultaneously while upholding strict standards 📍Self-starter, ability to lead innovative efforts, and drive for excellence 📍Able to function independently, as well as collaboratively with other team members 📍Bachelor’s degree in marketing, product management, or commensurate experience preferred 📍Ability to work CST or EST hours