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Blockovate
Product Marketing Manager
3 months ago | 301 views | 7 applications

Product Marketing Manager

Full-time
Start-up
London
Per year
$60,000 To $70,000

About the company

Blockovate is a new and ambitious marketing agency on a mission to help innovative blockchain based solutions reach their target audience. We work with the leading blockchain projects and help transform their marketing efforts, ensuring their project reaches the right audience, and achieves its necessary goals.

Job Summary

Key accountabilities

šŸ“Develop marketing strategies and an execution roadmap to drive product investment and eventual adoption in conjunction with the marketing units šŸ“Collaborate with Product to develop USPs and build strong product messaging & communications to ensure brand consistency across marketing output. šŸ“Create high converting websites that properly reflect the product offering, supported by robust whitepapers. šŸ“Present information about new products to the wider team, taking complex concepts and breaking them down into understandable insights šŸ“Research the Total Addressable Market, providing forecasts for potential growth and showcasing the different ICPs within the buying journey. šŸ“Monitor the competitive landscape to ensure Blockovateā€™s clients are being positioned in the relevant areas to drive growth šŸ“Work with the designers to create unique branding

Requirements

Essential: šŸ“Experience working in a blockchain/crypto environment šŸ“Demonstrable experience of working with product teams šŸ“Experience working in collaboration with developers šŸ“Understanding of core marketing channels especially content, social and performance šŸ“Strong analytical skills

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