About the company
Cryptio is a financial data analysis tool for cryptocurrencies. It helps crypto CFOs & CPAs easily automate accounting, bookkeeping and tax reporting for their digital assets. The tool consolidates all cryptocurrency transaction data from multiple wallet & exchange sources, and translates it into data usable for accounting and financial analysis. We take away the headache of regulations, audits, taxes and accounting for crypto firms so that they can focus on what they do best.
Job Summary
Key Responsibilities
📍Build & execute product GTM strategy – Develop and implement structured, repeatable go-to-market strategies that align with business goals, aimed at delivering growth.. 📍Own product positioning & messaging – Craft compelling, value-based product messaging that resonates with our ideal customer profiles (ICPs) and use cases and amplifies our vision in the market. 📍Lead product launches – Plan and execute impactful product launches, ensuring a seamless market entry that maximises revenue potential. 📍Be the product advocate - Act as the primary advocate for the product in external-facing engagements, establishing credibility and trust in our products within the crypto accounting space 📍Market & competitive analysis – In partnership with the product designer, conduct in-depth research to understand customer needs, industry trends, and the competitive landscape, ensuring our ongoing feedback and optimisation of the product and positioning 📍Enable sales & GTM teams – Develop a scalable sales enablement strategy, ensuring the sales team has the tools, resources, and training needed to position the product effectively. 📍Cross-functional collaboration – Work closely with sales, marketing, product, and customer success teams to align on GTM initiatives, product updates, and messaging. 📍Measure & optimise – Define KPIs for product marketing success, analyse performance data, and iterate campaigns for continuous improvement. 📍Mentor junior product marketers - Providing guidance on best practices for positioning, messaging, and GTM strategy, leveling up overall product marketing competence.
Who You Are
📍3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment. 📍Understanding of Crypto, blockchain and the wider decentralized ecosystem a plus 📍Must have had experience catering to the US market 📍Tangible experience in driving revenue through GTM initiatives. 📍Strong analytical mindset—comfortable using data to model and measure marketing effectiveness and optimise campaigns. 📍Strategic thinker with a hands-on approach—you love rolling up your sleeves to get things done. 📍Excellent communication skills—storytelling, messaging, and presentation skills are second nature to you. 📍Self-starter, highly collaborative, and results-driven—you thrive in fast-paced, high-growth environments.
Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.
