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Dapper Labs
Product Marketing Lead
5 months ago | 393 views | 5 applications

About the company

Dapper Labs is a consumer-focused Flow blockchain product made for fun and games and supports digital collectibles. Dapper Labs builds products tailored to the user and ensures that items of value to you are decentralized.

Job Summary

You will be responsible for the following:

📍Strategic planning: You will set the strategic marketing vision for Flow from the lens of the developer platform and do so in a way that resonates in the industry as innovative, daring, and at times, radical. You will need to create new programs that position Flow as well as the web3 broader ecosystem around thought leadership, content and evangelism. 📍Ecosystem projects: You’ll spend a considerable amount of time supporting the launches, announcements, and key developments of teams building on Flow. The success of Flow is tied to successful partners building dapps or ecosystem tooling which need compelling industry-moving stories. You’ll need to lead diverse teams internally and externally to create content that can appeal to different audiences - developers, thought leaders & investors. 📍Events and Conferences: You will be the DRI for our event and conference strategy. Recognizing the right opportunities and moments for Flow in the wider context of Web3. 📍Community-led marketing: You recognize that bloodline for Web3 is being community-led. You will need to create marketing campaigns that will foster Web3 community building via Twitter, Discord, & Telegram. Identifying subject matter experts across the organization and ecosystem collaborating to create digital content across multiple mediums.

A little bit about you:

📍Active and engaged in web3 ecosystem (e.g. have written content, operated podcasts, organized events, led DAOs, or something else related to web3) 📍 Comfortable getting into technical topics and whipping out stories that can inspire the broader community 📍Comfortable being an individual contributor as well as a manager/strategist 📍You know how to foster and grow a community via social channels 📍Experience in social media, brand marketing, experiential marketing, and in fostering digital communities 📍You can craft compelling copy: blog content, FAQ entries, social copy, and website copy - Flow is a story that needs a good storyteller 📍A collaborative, and dynamic mindset with a drive to build in a startup environment 📍You’re eager to wrangle ambiguity in a growing startup and are comfortable driving projects from planning to completion

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