About the company
Gemini is a regulated cryptocurrency exchange, wallet, and custodian that makes it simple and secure to buy bitcoin, ether, and other cryptocurrencies.
Job Summary
Responsibilities:
📍Strategic Growth Plan: Execute and evolve a multi-channel paid strategy that grows Geminiâs user acquisition and retention in partnership with the entire marketing team. 📍Cross-Functional Collaboration: Partner with Product, Design, Legal, Data and other members of Marketing to execute on these campaigns, and analyze the impact. This includes A/B testing, product launch planning, and coordination with social and comms. 📍Customer Insights: Develop strong strategic perspective on our product and broader crypto trends based on customer insights, market research, and more.
Qualifications:
📍8+ years of experience in roles of growing responsibility at a global consumer brand(s) with a proven track record of delivering impactful marketing campaigns. 📍Experience in project management and aligning and uniting teams and stakeholders on key goals, identifying growth opportunities through data analysis/user research, and creating a growth roadmap. 📍Experience developing content, with a strong eye for copy, creative and storytelling. 📍Deep understanding of best in class marketing channels and creative growth strategies. 📍An optimistic doer with an entrepreneurial mindset. Passionate about crypto and Web3.
