Responsibilities:

📍Lead, strategize, manage and optimize day-to-day operations for Google Ads, Apple Search Ads, and OEMs; 📍Oversee a multi-million dollar monthly performance marketing budget; 📍Continuously improve campaigns by testing and iterating on campaign structures, bidding algorithms, and other variables for growth and expansion; 📍Oversee the relationship with multiple account representative teams simultaneously; 📍Track, report, and analyze campaign data using tools like Google Analytics, Looker Studio, AppsFlyer, and our internal BI; 📍Solidify the channel’s reporting and optimization infrastructure by implementing technologies such as Enhanced Conversions, server-to-server tracking, dynamic customer lists, etc; 📍Coordinate with regional Marketing Managers and the Director of 📍Performance Marketing for top-performing efforts; 📍Serve as the POC for PMMs, working closely with the Product Marketing team to cover all relevant keywords and ad copy; 📍tay updated on industry trends and implement best practices in search engine advertising.

Requirements:

📍At least 3 years of experience managing Paid Search campaigns, with a proven track record of meeting or exceeding KPI targets (CPI, CAC, ROAS); 📍Solid understanding of adtech processes such as server-to-server integrations and real-time app postbacks; 📍Proficiency with the Google product suite, including Google Ads, GA4, Google Tag Manager, and Looker Studio; 📍Experience conducting A/B tests across Paid channels; 📍Experience collaborating with cross-functional teams and translating their work into effective keywords and ad copy; 📍Strong data-driven mindset with the ability to set up dashboards and use analytics tools to track performance.

If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.