About the company
Token Metrics is a cryptocurrency investment research platform that’s driven by machine learning and artificial intelligence. The company was founded by Ian Balina in 2017 as he traded his way from $20,000 to more than $5 million, logging all his trades in a public-facing spreadsheet that drew more than a million unique visitors per month. Ian’s Moneyball-style approach to crypto investing now forms the basis of the Token Metrics platform, which now helps thousands of customers around the world profitably play the crypto markets.
Job Summary
Responsibilities
📍Launch and manage paid campaigns on TikTok, Facebook and Instagram, and YouTube 📍Set up pixels, events, UTMs, and conversion APIs with basic QA 📍Build testing matrices across audiences, creatives, hooks, and landers 📍Analyze performance and recommend scale, cut, or iterate decisions 📍Partner with Creative to brief high‑performing ad angles and formats 📍Maintain dashboards and weekly reports on CPA, CTR, CVR, and ROAS
Requirements
Must have 📍Hands‑on with at least one of TikTok Ads, Meta Ads, or Google/YouTube Ads 📍Understanding of attribution basics, UTMs, and landing page conversion 📍Ability to structure clean tests and read results 📍Strong spreadsheet skills 📍Nice to have 📍Hyros, Triple Whale, or GA4 📍Simple landing page editing in Webflow or similar 📍Creative analysis of hooks, frames, and offers
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
