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Bitwise
Paid Media Associate
at Bitwise
1 day ago | 26 views | 1 applications

Paid Media Associate

Full-time
San Francisco, North America
Per year
$65,000 To $85,000

About the company

It’s not very often that a new asset class is born. But that’s exactly what we’re witnessing today with the rise of crypto. Over just the last four years, crypto has evolved from an embryonic $50B market to a young-but-growing $1T+ market today. At Bitwise, we think it’s just getting started. In fact, we believe crypto has reached a turning point, and is headed north of $10T over the next few years. Along the way, we expect there to be risks, pitfalls, and uncertainty — much like there was during the rise of the Web, of cloud computing, and of apps. But we also expect there will be great opportunities, and millions of people wanting to participate in the potential upside. Our goal at Bitwise is to help busy investors understand and access the opportunities emerging in the cryptocurrency asset class. We want all those who so desire to be able to come along for the ride in a secure and simple manner, and to be able to benefit from the role crypto exposure can play in pursuing their investment objectives. Today is an exciting moment for Bitwise as a firm. In 2021 we crossed $1B in AUM and are growing quickly with a suite of leading crypto index funds spanning large-cap crypto assets (ticker: BITW), DeFi, NFTs, Metaverse, and more to come. We also created the index behind the world’s first crypto industry equities ETF. We focus on serving investment professionals — financial advisors, family offices, hedge funds, endowments, foundations, and others — the people entrusted to look after the capital and savings of individuals and institutions across the country. We provide education, partnership, and professionally managed investment products tailored to this group’s needs, to help them build their view, pick their strategy, and get their exposure. Currently, Bitwise is a close-knit team of 70+ professionals. Think of us as a mix of an asset manager and a tech start-up. Our backgrounds combine technology expertise with decades of experience in asset management and indexing, coming from firms including BlackRock, Wealthfront, J.P. Morgan, IndexIQ, ETF.com, Blackstone, Meta, and Google, as well as the U.S. Attorney’s Office. We’re backed by some of the most accomplished investors in venture capital and veterans of the financial services world. We love working together, we love what we do, and we’re excited about what’s ahead.

Job Summary

What You Will Do:

📍Support the planning, creation, execution, management, and optimization of all Bitwise’s advertising campaigns. 📍Identify insights and hypotheses, and be a thought partner on strategy, tactics and the overall advertising plan. 📍Assist with managing the Media Agency and Creative Agency. 📍Support all creative processes, including assisting in creation of assets and handing-off in-spec assets to Media Agency/ Publishers. 📍Assist in evaluating new advertising and test and learn opportunities, writing POVs. 📍Support reporting and analytics, focusing on identifying key insights/ takeaways and optimization recommendations based on campaign performance. 📍Support finance and billing management across agencies and publishers. 📍Be a team player, ready to roll up your sleeves and help wherever you can.

Who You Are:

📍You have a bachelor’s degree or equivalent. 📍You have 1.5-2+ years of media planning and buying experience at either a media agency or in-house. Financial Services or Crypto experience is a plus. 📍You have knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Programmatic, Video, Content, Display), Print and TV/OTT, OOH, Audio. 📍You understand the creative process and how to get creative assets live, including trafficking, specs, and creation of assets across channels. 📍You are adept in key tools including Google Analytics, DoubleClick/DFA, Excel, PPT, etc.

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.

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